YUCA: GIMMICKS DON’T WORK – FANS WANT WHAT’S REAL

Matt Borck, the frontman of Canadian stadium rockers, YUCA, is in a reflective mood. As an artist, he has experienced incredible popularity, tours of Japan, Opening for The Olympics and more. Through it all, he has stayed both focused and humble. What he has observed is valuable to both fans and artists.

Read the full artcile here: http://jammerzine.com/yuca-gimmicks-dont-work-fans-want-whats-real/